Free · No attribution required

Suicide prevention ribbon color

The suicide prevention awareness ribbon is teal and purple. Exact values are below, free to copy or download. Yellow is also used, mainly for youth suicide prevention.

The two colors

Teal and purple

Click any value to copy it.

Teal

Primary

RGB27, 127, 121
CMYK79 / 25 / 45 / 5
Pantone7717 C (nearest)

Purple

Primary

RGB91, 44, 111
CMYK68 / 92 / 20 / 6
Pantone2622 C (nearest)

Pantone matches are visual approximations. Confirm against a physical guide before a print run.

Download

Palette files

The full palette in the formats design tools actually import. Nothing to sign up for.

Adobe Swatch Exchange

.ase · Photoshop, Illustrator, InDesign

Import through the Swatches panel. Also opens in Affinity and Sketch.

Download .ase

GIMP & Inkscape

.gpl

Drop into your palettes folder and it appears in the swatch list.

Download .gpl

CSS variables

.css

Custom properties on :root, ready to drop into a stylesheet.

Download .css

Sass variables

.scss

One variable per color for Sass and SCSS projects.

Download .scss

JSON

.json

Names, roles, hex, RGB, CMYK and Pantone for design tokens or scripts.

Download .json

Plain text

.txt

Every value in one readable list, for print specs or handoff notes.

Download .txt

Figma and Canva have no palette import format. Paste the hex values above, or use the JSON file with a tokens plugin.

Full palette

Every value

The two ribbon colors plus the supporting tones we use across every asset on this site.

Teal

Primary

Deep Teal

Text, hover states

Light Teal

Accents on dark

Purple

Primary

Deep Purple

Headings, footer

Lavender

Borders, tints

Yellow

Youth prevention accent

Ink

Body text

Warm White

Backgrounds

Background

What the colors mean

Teal and purple together are the recognised suicide prevention and suicide loss awareness combination. Purple is associated with suicide loss and bereavement, teal with prevention and support, and the two are usually shown as a single ribbon split between them.

Yellow appears often too, most commonly in youth suicide prevention. It comes from a separate campaign tradition rather than the teal-and-purple ribbon, so the two are not interchangeable. If you are making something for a general September audience, teal and purple is the safer choice.

No organization owns the teal-and-purple ribbon. It is a generic awareness symbol you can use freely, which is why every asset on this site is built from it rather than from any campaign's branding.